Page 22 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/26/25, 11:15 AM Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA – UAE & Middle …
At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a panel
discussion titled ‘E-commerce: Transforming Aftermarket Sales & Services,’ sharing expertise from Al

Masaood’s broad industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the future

of mobility in MEA region. Our participation in this event alongside Bridgestone underscores our
shared commitment to innovation, excellence, and sustainable solutions. I commend Mr. Salah Adib,

General Manager of our TBA division, and the operations team for strengthening our leadership in the

mobility sector. At Al Masaood, we remain dedicated to delivering reliable, forward-looking solutions
while supporting government and public-sector partners in line with the UAE’s vision for a smart,

sustainable, and technologically advanced transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and

customer experience in the MENA region, offering insights that will help define the aftermarket
industry’s future. Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke about Bridgestone’s

E8 Commitment, and discussed how AI, digitalisation, and aftermarket innovation are enabling smarter
mobility and greater productivity across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, urged
participants to address how business leaders can adapt and thrive in the face of changing customer

demands, digital disruption, and the growing importance of sustainability. The event fostered a space
for meaningful dialogue, where Bridgestone engaged with industry leaders to share insights and

explore new perspectives.

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