Page 74 - MOS PR REPORT - APRIL 2025

Ministry of Sports signs two partnerships to

uncover next generation of talent

• Thursday, April 17, 2025 3:25 PM
• 2 minutes Reading

• A+

DUBAI, 17th April, 2025 (WAM) -- The UAE Ministry of Sports has announced signing two new
strategic partnerships with Precision Football and PlayerMaker to strengthen the country's talent
identification ecosystem.

The initiative is being piloted through the UAE School Games & UAE University Games, Organised by
the UAE Sports Federation for the Institutions of School and University Education in collaboration
with the Ministry of Sports and other partners. The University Games will conclude on 19th to 20th
April, while the School Games will wrap up their competitions next May.

This initiative marks a significant milestone in the ministry's long-term vision to create a world-class
pipeline for prominent athlete identification across the UAE.
Under these partnerships, Precision Football will lead scouting operations for football, while
PlayerMaker will oversee talent identification across seven other sports. Each provider will operate
independently within their domain and bring deep expertise and cutting-edge technology to
support data-driven scouting and athlete evaluation.

The partnerships will be piloted at the upcoming finals of the UAE University Games and UAE
School Games. Experienced scouts will provide a qualitative evaluation of the potential talents that
will be supported by competition video recording and professional wearables to collect quantitative
data for further analysis.

To further enhance the level of scouting expertise across the UAE sports, the providers will run
bespoke educational and practical workshops before the start of the School Games finals.
The partnerships are a critical step forward in our mission to professionalise the talent
development system in the UAE," said Sheikh Suhail Al Maktoum, Secretary General of the UAE
Sports Federation for the Institutions of School and University Education and Chairperson of the
UAE Committee for Talent & National Sports Support.

By partnering with specialised providers, the ministry is laying the foundation for a modern, data-
led approach to scouting. This initiative will not only improve how talent is identified today but also
transform how the next generation of athletes is supported and developed across the nation.

Sonny Cobbs, Founder and CEO of Precision Football, stated, "At Precision Football, we are proud
to be at the forefront of the industry, and we remain deeply committed to nurturing the future stars
of tomorrow.
Through this collaboration, we look forward to playing a key role in shaping the next generation of
talent and ensuring long-term success for many years to come."

https://www.wam.ae/en/article/bj82lsq-ministry-sports-signs-two-partnerships-uncover