Page 69 - MOS PR REPORT - APRIL 2025

4/21/25, 10:40 AM UAE Launches Strategic Talent Scouting Partnerships - Hammer Mindset
announcement underscores the Ministry’s long-term strategy of building a robust and world-class talent
development pipeline that could place the UAE among the leading nations in sports excellence. Through the
integration of Precision Football’s and PlayerMaker’s technologies, the Ministry aims to unlock the full
potential of aspiring athletes while setting new benchmarks in talent recognition and development. These
partnerships reflect the UAE’s growing commitment to not just host world-class events, but also to nurture
homegrown talents capable of competing at the global stage.

Strategic Vision of the Ministry of Sports

The Ministry of Sports in the UAE has long emphasized the importance of cultivating local talent to raise the
country’s sporting profile. With a vision rooted in excellence and innovation, the Ministry has consistently
rolled out initiatives focused on both grassroots and elite athlete development. The announcement of these
partnerships represents a strategic turning point in the ministry’s roadmap to transform the athlete scouting
ecosystem.

The School Games and University Games—developed under the umbrella of the UAE Sports Federation for
the Institutions of School and University Education—serve as vital platforms for identifying young and
promising athletes. The federation, in collaboration with the Ministry, aims to leverage these platforms more
effectively by incorporating world-class expertise and state-of-the-art technology. This strategic evolution
marks a critical moment for the national sports structure, promising a more structured, inclusive, and high-
performance-oriented system for scouting talents.

Under the guidance of Sheikh Suhail Al Maktoum, Secretary General of the Federation and Chairperson of
the UAE Committee for Talent & National Sports Support, the Ministry is pushing forward with its mission
to establish a comprehensive and future-focused talent development infrastructure. Sheikh Suhail stressed the
importance of such alliances, stating that they are essential to ensure every athlete is seen, assessed, and
provided with opportunities to grow within the national sports system.

Precision Football’s Role in Football Talent Scouting

Precision Football has been entrusted with overseeing football-specific scouting operations throughout the
upcoming finals of the School and University Games. As a globally recognized name in football
development, Precision Football brings an unmatched level of expertise and professionalism to the table. The
organization’s founder and CEO, Sonny Cobbs, expressed immense pride and excitement over the
partnership, noting that the collaboration is not just a business arrangement but a shared mission to uplift the
standard of youth football across the UAE.

Precision Football’s approach combines advanced scouting techniques, detailed performance analytics, and
targeted player development methodologies. The integration of wearable technology, performance-tracking
systems, and expert evaluations will allow the UAE to generate a wealth of data on football talents. These
insights will form the basis for more informed decisions on athlete development pathways, training modules,
and long-term nurturing.

The organization’s role also extends beyond just evaluating performance during competitions. Precision
Football will actively engage in educational workshops and seminars to train UAE-based scouts, coaches,
and sports professionals. This knowledge-sharing component ensures that the expertise of the organization

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