Page 66 - MOS PR REPORT - APRIL 2025

4/21/25, 10:40 AM UAE Ministry of Sports launches innovative talent identification initiative with global partners
Under these partnerships, Precision Football will spearhead scouting operations for football, while PlayerMaker
will manage talent identification across seven additional sports. Each organization will operate independently
within their respective domains, leveraging their extensive expertise and cutting-edge technology to facilitate
data-driven scouting and athlete evaluation. These partnerships will be piloted during the upcoming finals of the
UAE University Games and UAE School Games. Experienced scouts will conduct qualitative evaluations of
potential talents, supported by competition video recordings and professional wearables to gather quantitative data
for further analysis.

Enhancing scouting expertise in the UAE

To elevate the level of scouting expertise across the UAE sports landscape, the providers will conduct tailored
educational and practical workshops prior to the commencement of the School Games finals.

“The partnerships are a critical step forward in our mission to professionalize the talent development system in the
UAE,” stated H.E. Sheikh Suhail Al Maktoum, secretary general of the UAE Sports Federation for the Institutions
of School and University Education and chairperson of the UAE Committee for Talent & National Sports Support.
“By collaborating with leading global scouting providers, we are ensuring that young athletes across the country
are recognized, assessed, and given a pathway to develop their potential within the national sports system.”

H.E. Sheikh Suhail Al Maktoum, secretary general of the UAE Sports Federation for the Institutions of School and
University Education and chairperson of the UAE Committee for Talent & National Sports Support

Read more: Middle East sports market poised for 8.7 percent growth, outpacing global average

Modern, data-led approach to scouting

By partnering with specialized providers, the Ministry is establishing the groundwork for a modern, data-led
approach to scouting. This initiative will not only enhance the current methods of talent identification but also
revolutionize how the next generation of athletes is supported and developed nationwide.

“We are truly honored and excited to partner with the UAE Ministry of Sports on this landmark initiative,” said
Sonny Cobbs, founder and CEO of Precision Football. “To be recognized as one of the leading development
programs in the region is both humbling and a testament to the hard work and passion we bring to developing
young athletes, both male and female of all ages. At Precision Football, we are proud to be at the forefront of the
industry and remain deeply committed to nurturing the future stars of tomorrow. Through this collaboration, we

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