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10/3/24, 11:25 AM IIFA Partners With Sobha Group To Launch Initiative To Make Significant Impact On Key Global Issues
IIFA Partners With Sobha Group To
Launch Initiative To Make Significant
Impact On Key Global Issues
By: TheCSRUniverse Team | Published: 02-Oct-2024
Mumbai, Oct 2, 2024: The International Indian Film Academy (IIFA) Awards has partnered with real estate
developer Sobha Group to launch an initiative aiming to catalyze positive change, raise awareness, and mobilize
resources for social causes that extend beyond the elite or those in power.
The initiative, 'I Can Make A Difference: Small Steps, Big Impact – Empowering Change Through Collective
Action', underscores that 'I' represents both the academy (IIFA) and the individual’s ability to make a difference.
By harnessing the powerful platform of cinema as a force for advocacy, IIFA integrates the 'I Can Make A
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