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10/3/24, 11:26 AM News | dayofdubai.com
Business
Oct 01, 2024 202 20
IIFA And Sobha Group Launch ‘I Can Make A
Difference’ Initiative To Empower Women And
Tackle Global Issues
The International Indian Film Academy (IIFA) Awards has teamed up with leading luxury real
estate developer Sobha Group to launch a transformative initiative titled ‘I Can Make A Difference:
Small Steps, Big Impact – Empowering Change Through Collective Action’. This initiative reflects
IIFA’s commitment to using cinema as a platform for advocacy, aiming to inspire individuals to take
meaningful actions towards global change, with a strong focus on women's empowerment.
The initiative was unveiled at the 24th edition of the Sobha Realty IIFA Weekend 2024, with Sobha
Group stepping in as the official ‘Cause Partner’. Through this partnership, IIFA and Sobha Group aim
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