Page 55 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

Commenting on the partnership, PNC Menon, Founder and Chairman of Sobha Group
said “At Sobha Group, our commitment to giving back is deeply rooted in the belief
that true success lies in uplifting others. Our partnership with IIFA is about more than

empowering women—it’s about creating lasting, transformative change. Sobha
Group’s vision goes beyond building homes; we’re building opportunities for women
and girls to thrive, lead, and shape a better future for all.”

United by a shared vision of compassion, justice, and sustainability, IIFA and Sobha
Group embark on this journey of collective action, committed to empowering women
and fostering transformative progress. At the heart of this mission lies Sobha Group’s

dedication to investing in the education and development of young women and girls,
paving the way for a brighter future.

Andre Timmins, Founder/Director of IIFA, expressed his excitement about the
partnership, stating, "We are proud to champion meaningful change, where 'I'
symbolizes not just IIFA but also 'I Can Make A Difference'—‘Small Steps, Big Impact:
Empowering Change Through Collective Action.’ As IIFA's journey continues, our

initiative will address various causes through awareness campaigns, community
projects, and strategic partnerships with local and global organizations to maximize
our impact. By leveraging social media and technology, we will broaden our outreach

and engage with global communities.

Aimed at making a significant impact on key global issues, we are proud to partner
with Sobha Group as our official Cause Partner, introducing our collective
transformative initiative to mobilize and advocate for meaningful change, particularly

by inspiring and empowering the next generation of women.”

He added saying, “Let's embrace our power to drive change, believing that 'I Can Make

A Difference' will transform lives and create a positive global impact.”

Sobha Group has long been a champion of women’s empowerment, with initiatives
such as the Sobha Young Mother Rehabilitation Program, providing young,

disadvantaged women with shelter, education, and employment opportunities. The
Sobha Rural Women Empowerment Program supports widowed mothers and their
children, ensuring access to essential resources and education creating pathways

toward lasting change.