Page 59 - SOBHA REALTY PR REPORT - SEPTEMBER 2024
P. 59
10/2/24, 10:55 AM IIFA and Sobha Group join forces for 'Small Steps, Big Impact' initiative
and strategic partnerships with local and global organizations to maximize our impact. By leveraging
social media and technology, we will broaden our outreach and engage with global communities.
“Aimed at making a significant impact on key global issues, we are proud to partner with Sobha Group as
our official Cause Partner, introducing our collective transformative initiative to mobilize and advocate for
meaningful change, particularly by inspiring and empowering the next generation of women.”
He added, “Let’s embrace our power to drive change, believing that ‘I Can Make A Difference’ will
transform lives and create a positive global impact.”
Sobha Group initiatives
Sobha Group has long been a pioneer of women empowerment, with initiatives such as the Sobha Young
Mother Rehabilitation Programme, providing young, disadvantaged women with shelter, education, and
employment opportunities.
The Sobha Rural Women Empowerment Programme supports widowed mothers and their children,
ensuring access to essential resources and education creating pathways toward lasting change.
Recently, Sobha Realty, in collaboration with Arsenal FC, launched “The Foundation,” a film highlighting
the company’s dedication to empowering women. Through the Sri Kurumba Educational and Charitable
Trust, Sobha Group has positively impacted the lives of over 23,000 women and girls across the globe,
offering educational, healthcare, and employment opportunities.
Through this partnership, both IIFA and Sobha Group underscore their commitment to women’s
empowerment, utilizing cinema and entertainment to spark meaningful change. Their efforts rally
philanthropic action and provide concrete solutions to urgent global challenges. Together, they aim to build
a network of change makers, inspiring everyone to embrace their responsibility as global citizens and take
action to create lasting impact.
tanvir@dubainewsweek.com
https://dubainewsweek.com/iifa-and-sobha-group-join-forces-for-small-steps-big-impact-initiative/#google_vignette 3/3
