Page 61 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:36 PM IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global issues
underscoring that 'I' represents both the academy and the individual’s ability to make a difference. By
harnessing the powerful platform of cinema as a force for advocacy, IIFA integrates the 'I Can Make A
Difference' initiative into its foundational mission, aiming to catalyze positive change, raise awareness,
and mobilize resources for social causes that extend beyond the elite or those in power.

At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled this ground-breaking initiative, in
partnership with Sobha Group as its official Cause Partner.

Commenting on the partnership, PNC Menon, Founder and Chairman of Sobha Group said “At
Sobha Group, our commitment to giving back is deeply rooted in the belief that true success lies in

uplifting others. Our partnership with IIFA is about more than empowering women—it’s about creating a
lasting, transformative change. Sobha Group’s vision goes beyond building homes; we’re building
opportunities for women and girls to thrive, lead, and shape a better future for all.”

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United by a shared vision of compassion, justice, and sustainability, IIFA and Sobha Group embark on
this journey of collective action, committed to empowering women and fostering transformative

progress. At the heart of this mission lies Sobha Group’s dedication to investing in the education and
development of young women and girls, paving the way for a brighter future.

Andre Timmins, Founder/Director of IIFA, expressed his excitement about the
partnership, stating, "We are proud to champion meaningful change, where 'I' symbolizes not just IIFA
but also 'I Can Make A Difference—Small Steps, Big Impact: Empowering Change Through Collective

Action.’ As IIFA's journey continues, our initiative will address various causes through awareness

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