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10/1/24, 1:36 PM IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global issues - Duba…
IIFA and Sobha Group introduce

collective transformative initiative

aimed at making a significant impact

on key global issues

by News Desk 13 hours ago in Entertainment, Lifestyle, Top News

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The Partnership with the Leading Luxury Real Estate Developer Sobha Group as its Official
‘Cause Partner’ Seeks to Inspire and Empower the Next Generation of Women: “When You Lay A
Strong Foundation, You’re Not Just Building For Today—You’re Shaping Tomorrow”.

The International Indian Film Academy (IIFA) Awards, the world’s grandest celebration of Indian

cinema, proudly introduces its transformative initiative, ‘I Can Make a Difference: Small Steps, Big
Impact – Empowering Change Through Collective Action’. This initiative reflects the core values of
IIFA, underscoring that ‘I’ represents both the academy and the individual’s ability to make a

difference. By harnessing the powerful platform of cinema as a force for advocacy, IIFA integrates the

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