Page 65 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:36 PM IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global issues - Duba…
‘I Can Make A Difference’ initiative into its foundational mission, aiming to catalyze positive change,
raise awareness, and mobilize resources for social causes that extend beyond the elite or those in

power.

At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled this ground-breaking initiative,

in partnership with Sobha Group as its official Cause Partner.

Commenting on the partnership, PNC Menon, Founder and Chairman of Sobha Group said “At
Sobha Group, our commitment to giving back is deeply rooted in the belief that true success lies in

uplifting others. Our partnership with IIFA is about more than empowering women—it’s about creating
a lasting, transformative change. Sobha Group’s vision goes beyond building homes; we’re building

opportunities for women and girls to thrive, lead, and shape a better future for all.”

United by a shared vision of compassion, justice, and sustainability, IIFA and Sobha Group embark on
this journey of collective action, committed to empowering women and fostering transformative

progress. At the heart of this mission lies Sobha Group’s dedication to investing in the education and
development of young women and girls, paving the way for a brighter future.

Andre Timmins, Founder/Director of IIFA, expressed his excitement about the
partnership, stating, “We are proud to champion meaningful change, where ‘I’ symbolizes not just
IIFA but also ‘I Can Make A Difference—Small Steps, Big Impact: Empowering Change Through

Collective Action.’ As IIFA’s journey continues, our initiative will address various causes through
awareness campaigns, community projects, and strategic partnerships with local and global

organizations to maximize our impact. By leveraging social media and technology, we will broaden our
outreach and engage with global communities.

Aimed at making a significant impact on key global issues, we are proud to partner with Sobha Group

as our official Cause Partner, introducing our collective transformative initiative to mobilize and
advocate for meaningful change, particularly by inspiring and empowering the next generation of

women.”

He added, “Let’s embrace our power to drive change, believing that ‘I Can Make A Difference’ will
transform lives and create a positive global impact.”

Sobha Group has long been a pioneer of women empowerment, with initiatives such as the Sobha
Young Mother Rehabilitation Program, providing young, disadvantaged women with shelter, education,

and employment opportunities. The Sobha Rural Women Empowerment Program supports widowed
mothers and their children, ensuring access to essential resources and education creating pathways

toward lasting change.

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