Page 62 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:36 PM IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global issues
campaigns, community projects, and strategic partnerships with local and global organizations to
maximize our impact. By leveraging social media and technology, we will broaden our outreach and
engage with global communities.

Aimed at making a significant impact on key global issues, we are proud to partner with Sobha Group as

our official Cause Partner, introducing our collective transformative initiative to mobilize and advocate for
meaningful change, particularly by inspiring and empowering the next generation of women.”

He added, “Let's embrace our power to drive change, believing that 'I Can Make A Difference' will
transform lives and create a positive global impact.”

Sobha Group has long been a pioneer of women empowerment, with initiatives such as the Sobha

Young Mother Rehabilitation Program, providing young, disadvantaged women with shelter, education,
and employment opportunities. The Sobha Rural Women Empowerment Program supports widowed
mothers and their children, ensuring access to essential resources and education creating pathways
toward lasting change.

Recently, Sobha Realty, in collaboration with Arsenal FC, launched ‘The Foundation,’ a film highlighting

the company's dedication to empowering women. Through the Sri Kurumba Educational and Charitable
Trust, Sobha Group has positively impacted the lives of over 23,000 women and girls across the globe,
offering educational, healthcare, and employment opportunities.

Through this partnership, both IIFA and Sobha Group underscore their commitment to women’s

empowerment, utilizing cinema and entertainment to spark meaningful change. Their efforts rally
philanthropic action and provide concrete solutions to urgent global challenges. Together, they aim to
build a network of change makers, inspiring everyone to embrace their responsibility as global citizens
and take action to create lasting impact.

-Ends-

FURTHER CONFIRMATIONS AND UPDATES ON IIFA & IIFA UTSAVAM
Website https://www.iifa.com/ | https://www.iifa.com/iifa-utsavam-2024
Instagramhttps://www.instagram.com/iifa/?hl=en | https://www.instagram.com/iifautsavam?
igsh=MW9jeDN0Y3ZpMjR6dw==

Facebook https://www.facebook.com/IIFA/ | https://www.facebook.com/share/NtzrjV3Gxt6GU6eD/?
mibextid=LQQJ4d

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com

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