Page 54 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

IIFA and Sobha Group introduce collective transformative initiative aimed at making a

significant impact on key global issues

- October 01, 2024 , by Maagulf

Abu Dhabi: The International Indian Film Academy (IIFA) Awards, the world’s grandest
celebration of Indian cinema, proudly introduces its transformative initiative, 'I Can
Make A Difference: Small Steps, Big Impact – Empowering Change Through Collective
Action'. This initiative reflects the core values of IIFA, underscoring that 'I' represents

both the academy and the individual’s ability to make a difference. By harnessing the

powerful platform of cinema as a force for advocacy, IIFA integrates the 'I Can Make A
Difference' initiative into its foundational mission, aiming to catalyze positive change,
raise awareness, and mobilize resources for social causes that extend beyond the

elite or those in power.

At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled this ground-
breaking initiative, partnering with Sobha Group as its official Cause Partner.