Page 52 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/3/24, 11:26 AM News | dayofdubai.com
to address key global issues and empower the next generation of women and girls by providing
education, resources, and opportunities for leadership.

PNC Menon, Founder and Chairman of Sobha Group, emphasized the group's commitment to making
a lasting impact: "Our partnership with IIFA is not just about empowering women today but building

opportunities for them to thrive and lead, shaping a brighter tomorrow."

Andre Timmins, Founder and Director of IIFA, expressed his enthusiasm for the initiative, stating, *“I
Can Make A Difference” symbolizes not just IIFA but also the individual’s ability to drive change. Our
initiative will focus on key issues through awareness campaigns, community projects, and strategic

partnerships, leveraging technology and social media to engage global audiences.”

Sobha Group’s dedication to women’s empowerment is exemplified by initiatives such as the Sobha
Young Mother Rehabilitation Program and the Sobha Rural Women Empowerment Program, which
provide education and employment opportunities to disadvantaged women. In partnership with Arsenal
FC, Sobha Realty also launched ‘The Foundation,’ a film highlighting their efforts in empowering

women globally.

Through the ‘I Can Make A Difference’ initiative, IIFA and Sobha Group aim to create a network of
change-makers, using the power of cinema and philanthropy to address pressing global challenges
and foster a culture of empowerment and action. Together, they seek to inspire global citizens to take

responsibility and create a positive, lasting impact.

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