Page 49 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/3/24, 11:25 AM IIFA Partners With Sobha Group To Launch Initiative To Make Significant Impact On Key Global Issues
Difference' initiative into its foundational mission, aiming to catalyze positive change, raise awareness, and

mobilize resources for social causes that extend beyond the elite or those in power.

At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled the initiative, partnering with Sobha
Group as its official Cause Partner.

Commenting on the partnership, PNC Menon, Founder and Chairman of Sobha Group, said “At Sobha Group,
our commitment to giving back is deeply rooted in the belief that true success lies in uplifting others. Our

partnership with IIFA is about more than empowering women—it’s about creating lasting, transformative

change. Sobha Group’s vision goes beyond building homes; we’re building opportunities for women and girls to
thrive, lead, and shape a better future for all.”

Andre Timmins, Founder/Director of IIFA, expressed his excitement about the partnership, stating, "We are

proud to champion meaningful change, where 'I' symbolizes not just IIFA but also 'I Can Make A

Difference'—‘Small Steps, Big Impact: Empowering Change Through Collective Action.’ As IIFA's journey

continues, our initiative will address various causes through awareness campaigns, community projects, and
strategic partnerships with local and global organizations to maximize our impact. By leveraging social media

and technology, we will broaden our outreach and engage with global communities. Aimed at making a

significant impact on key global issues, we are proud to partner with Sobha Group as our official Cause Partner,
introducing our collective transformative initiative to mobilize and advocate for meaningful change, particularly

by inspiring and empowering the next generation of women.”

He added, “Let's embrace our power to drive change, believing that 'I Can Make A Difference' will transform

lives and create a positive global impact.”

Sobha Group has long been a champion of women’s empowerment, with initiatives such as the Sobha Young
Mother Rehabilitation Program, providing young, disadvantaged women with shelter, education, and

employment opportunities. The Sobha Rural Women Empowerment Program supports widowed mothers and

their children, ensuring access to essential resources and education creating pathways toward lasting change.

Recently, Sobha Realty in collaboration with Arsenal FC launched ‘The Foundation,’ a film highlighting the

company's dedication to empowering women. Through the Sri Kurumba Educational and Charitable Trust,
Sobha Group has positively impacted the lives of over 23,000 women and girls across the globe, offering

educational, healthcare, and employment opportunities.

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