Page 34 - MOS PR REPORT - MAY 2025
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6/3/25, 11:28 AM Ministry of Sports Launches UX Lab to Enhance Sabbatical Services
Ministry of Sports Launches UX
Lab to Enhance Sabbatical
Services
By Shahba Mayyeri May 30, 2025 1 min read
The Ministry of Sports has launched a dedicated User Experience Lab (UX Lab) at its
Dubai headquarters to improve the digital journey of its sports sabbatical services,
reinforcing the UAE’s commitment to customer-focused government transformation.
The initiative offered a hands-on simulation of the customer experience, enabling
participants to assess and provide feedback on current services. Representatives from
national sports federations, the Telecommunications and Digital Government
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