Page 39 - MOS PR REPORT - MAY 2025
P. 39
Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services
• Friday, May 30, 2025 6:55 PM
• 2 minutes Reading
DUBAI, 30th May 2025 (WAM) -- The Ministry of Sports hosted the ‘User Experience Lab’ (UX Lab) at
its headquarters in Dubai to enhance sports sabbatical services.
The event presented an in-depth simulation of the digital customer journey, allowing participants to
evaluate the sports sabbatical services offered by the Ministry.
Attendees included representatives from various sports federations, the Telecommunications and
Digital Government Regulatory Authority (TDRA), and specialists from the Ministry’s digital
transformation and customer happiness departments.
The event highlighted the Ministry’s ongoing efforts to enhance the efficiency of government
services and simplify the processes for obtaining sports sabbatical services as part of the UAE’s
Government Services 2.0 framework and the Zero Government Bureaucracy programme.
In this context, Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated that
hosting the UX Lab is a testament to the Ministry’s unwavering commitment to providing smart and
integrated sports services that streamline transaction procedures for sports entities.
https://www.wam.ae/en/article/bjxo91j-ministry-sports-organises-%E2%80%98ux-
lab%E2%80%99-event-for
