Page 35 - MOS PR REPORT - MAY 2025
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6/3/25, 11:28 AM Ministry of Sports Launches UX Lab to Enhance Sabbatical Services
Regulatory Authority (TDRA), and the Ministry’s own digital transformation and customer
happiness teams attended the session.
The UX Lab is part of broader efforts under the Government Services 2.0 framework and
the Zero Government Bureaucracy programme, both of which aim to simplify public
services and eliminate administrative hurdles.
Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, described the lab
as a step towards delivering streamlined, smart services.
“Enhancing customer experiences is at the core of our
mission. This initiative allows us to directly engage with
service users, gather insights, and co-design better
solutions,”
he said.
Six participants from various sports entities took part in one-hour evaluation sessions,
reviewing their digital experience and identifying opportunities for improvement.
The Ministry’s focus on collaborative service design and operational efficiency reflects its
long-term goal of offering frictionless government services that align with evolving user
needs and the UAE’s digital agenda.
News Source: Emirates News Agency
https://focus.hidubai.com/ministry-of-sports-launches-ux-lab-to-enhance-sabbatical-services/ 2/2
