Page 37 - MOS PR REPORT - MAY 2025

6/3/25, 11:29 AM Ministry Of Sports Organises ‘UX Lab’ Event For Sports Sabbatical Services - UrduPoint
The event highlighted the Ministry’s ongoing efforts to enhance the efficiency

of government services and simplify the processes for obtaining sports sabbatical

services as part of the UAE’s Government Services 2.0 framework and the
Zero Government Bureaucracy programme.

In this context, Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry

of Sports, stated that hosting the UX Lab is a testament to the Ministry’s
unwavering commitment to providing smart and integrated sports services that

streamline transaction procedures for sports entities.

In addition, he said, “Enhancing customer experiences is one of the factors that

drive our efforts to design services and simplify procedures. Through this initiative,

we look forward to directly involving representatives of sports federations in the
process of assessing the services and proposing solutions, further emphasising

our belief that remarkable improvements in services begin with customers.

”

Al Hajeri added, “We consider the UX Lab as a meaningful step towards our efforts

to offer government services without any administrative complications, using

optimisation tools and collaborative designs with customers. Through its results,

we aim to make significant enhancements in sports sabbatical services and attain
the goals of the Zero Government Bureaucracy Programme.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical

services. In line with this, six representatives from sports entities who participated

in the event were allocated one hour each to conduct a session assessing their
digital journey and exploring opportunities for improvement.

The event further aligns with the Ministry’s efforts to provide seamless and

effective government services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that
enhance customer experiences and improve access to its services, guided by a

customer-centric vision.

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