Page 40 - MOS PR REPORT - MAY 2025

In addition, he said, “Enhancing customer experiences is one of the factors that drive our efforts to
design services and simplify procedures. Through this initiative, we look forward to directly
involving representatives of sports federations in the process of assessing the services and
proposing solutions, further emphasising our belief that remarkable improvements in services
begin with customers.”

Al Hajeri added, “We consider the UX Lab as a meaningful step towards our efforts to offer
government services without any administrative complications, using optimisation tools and
collaborative designs with customers. Through its results, we aim to make significant
enhancements in sports sabbatical services and attain the goals of the Zero Government
Bureaucracy Programme.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In line
with this, six representatives from sports entities who participated in the event were allocated one
hour each to conduct a session assessing their digital journey and exploring opportunities for
improvement.

The event further aligns with the Ministry’s efforts to provide seamless and effective government
services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer
experiences and improve access to its services, guided by a customer-centric vision.

By employing best practices in government service design, the Ministry aims to streamline
processes and boost operational efficiency. This approach ensures smoother and more adaptable
service experiences that align with the expectations of sports entities and support the country’s
digital transformation.

https://www.wam.ae/en/article/bjxo91j-ministry-sports-organises-%E2%80%98ux-
lab%E2%80%99-event-for