Page 45 - MOS PR REPORT - MAY 2025
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6/2/25, 9:45 AM Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero Government Bureaucracy Program - Middl…
Ministry of Sports organises ‘UX Lab’
event for Sports Sabbatical services as
part of Zero Government Bureaucracy
Program
May 30, 2025 15
H.E. Ghanim Al Hajeri: Including sports entities in service development is a crucial step
towards simplifying service procedures without administrative complications, demonstrating
our commitment to providing smart and customer-centric services
Advertise here.
The lab’s key goal is to enhance sports sabbatical services and improve customer
experiences in collaboration with supporting government agencies.
It involves representatives from sports entities in developing solutions and evaluating
customer experiences to fulfill their needs with more efficient and flexible services.
Leveraging improvement and co-design tools to streamline administrative processes and
align with the UAE’s digital transformation initiatives.
UAE, May 2025- The Ministry of Sports hosted the ‘User Experience Lab’ (UX Lab) at its
headquarters in Dubai to enhance sports sabbatical services. The event presented an in-depth
simulation of the digital customer journey, allowing participants to evaluate the sports
sabbatical services offered by the Ministry. Attendees included representatives from various
sports federations, the Telecommunications and Digital Government Regulatory Authority
(TDRA), and specialists from the Ministry’s digital transformation and customer happiness
departments.
The event highlighted the Ministry’s ongoing efforts to enhance the efficiency of government
services and simplify the processes for obtaining sports sabbatical services as part of the UAE’s
Government Services 2.0 framework and the Zero Government Bureaucracy program. In this
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