Page 46 - MOS PR REPORT - MAY 2025

6/2/25, 9:45 AM Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero Government Bureaucracy Program - Middl…
context, His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports,
stated that hosting the UX Lab is a testament to the Ministry’s unwavering commitment to

providing smart and integrated sports services that streamline transaction procedures for
sports entities. In addition, he said: “Enhancing customer experiences is one of the factors that

drive our efforts to design services and simplify procedures. Through this initiative, we look
forward to directly involving representatives of sports federations in the process of assessing

the services and proposing solutions, further emphasising our belief that remarkable
improvements in services begin with customers.”

H.E. Al Hajeri added: “We consider the UX Lab as a meaningful step towards our efforts to offer
government services without any administrative complications, using optimisation tools and

collaborative designs with customers. Through its results, we aim to make significant
enhancements in sports sabbatical services and attain the goals of the Zero Government
Bureaucracy Program.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In

line with this, six representatives from sports entities who participated in the event were
allocated one hour each to conduct a session assessing their digital journey and exploring

opportunities for improvement. The event further aligns with the Ministry’s efforts to provide
seamless and effective government services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that enhance
customer experiences and improve access to its services, guided by a customer-centric vision.

By employing best practices in government service design, the Ministry aims to streamline
processes and boost operational efficiency. This approach ensures smoother and more

adaptable service experiences that align with the expectations of sports entities and support
the country’s digital transformation.

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