Page 49 - MOS PR REPORT - MAY 2025

Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero
Government Bureaucracy Program

02/06/2025

H.E. Ghanim Al Hajeri: Including sports entities in service development is a crucial step towards
simplifying service procedures without administrative complications, demonstrating our
commitment to providing smart and customer-centric services
• The lab’s key goal is to enhance sports sabbatical services and improve customer experiences in
collaboration with supporting government agencies.
• It involves representatives from sports entities in developing solutions and evaluating customer
experiences to fulfill their needs with more efficient and flexible services.
• Leveraging improvement and co-design tools to streamline administrative processes and align
with the UAE’s digital transformation initiatives.

UAE, 30 May 2025- The Ministry of Sports hosted the ‘User Experience Lab’ (UX Lab) at its
headquarters in Dubai to enhance sports sabbatical services. The event presented an in-depth
simulation of the digital customer journey, allowing participants to evaluate the sports sabbatical
services offered by the Ministry. Attendees included representatives from various sports
federations, the Telecommunications and Digital Government Regulatory Authority (TDRA), and

https://www.arabbnews.com/english/Latest-News.asp?id=18394