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6/2/25, 9:46 AM Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero Government Bureaucracy Program | Web …
NEWS
Ministry Of Sports Organises ‘UX Lab’ Event For Sports Sabbatical
Services As Part Of Zero Government Bureaucracy Program
By Editor_wr On May 31, 2025
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The Ministry of Sports hosted the ‘User Experience Lab’ (UX Lab) at its headquarters in Dubai to enhance sports
sabbatical services. The event presented an in-depth simulation of the digital customer journey, allowing participants to
evaluate the sports sabbatical services offered by the Ministry. Attendees included representatives from various sports
federations, the Telecommunications and Digital Government Regulatory Authority (TDRA), and specialists from the
Ministry’s digital transformation and customer happiness departments.
The event highlighted the Ministry’s ongoing efforts to enhance the efficiency of government services and simplify the
processes for obtaining sports sabbatical services as part of the UAE’s Government Services 2.0 framework and the
Zero Government Bureaucracy program. In this context, His Excellency Ghanim Mubarak Al Hajeri,
Undersecretary of the Ministry of Sports, stated that hosting the UX Lab is a testament to the Ministry’s unwavering
commitment to providing smart and integrated sports services that streamline transaction procedures for sports entities.
In addition, he said: “Enhancing customer experiences is one of the factors that drive our efforts to design services and
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