Page 57 - MOS PR REPORT - MAY 2025

6/2/25, 9:46 AM Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero Government Bureaucracy Program - Middl…
representatives from various sports federations, the Telecommunications and Digital Government Regulatory
Authority (TDRA), and specialists from the Ministry’s digital transformation and customer happiness

departments.

The event highlighted the Ministry’s ongoing efforts to enhance the efficiency of government services and

simplify the processes for obtaining sports sabbatical services as part of the UAE’s Government Services 2.0
framework and the Zero Government Bureaucracy program. In this context, His Excellency Ghanim

Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated that hosting the UX Lab is a
testament to the Ministry’s unwavering commitment to providing smart and integrated sports services that
streamline transaction procedures for sports entities. In addition, he said: “Enhancing customer experiences
is one of the factors that drive our efforts to design services and simplify procedures. Through this initiative,

we look forward to directly involving representatives of sports federations in the process of assessing the
services and proposing solutions, further emphasising our belief that remarkable improvements in services

begin with customers.”

H.E. Al Hajeri added: “We consider the UX Lab as a meaningful step towards our efforts to offer government

services without any administrative complications, using optimisation tools and collaborative designs with
customers. Through its results, we aim to make significant enhancements in sports sabbatical services and
attain the goals of the Zero Government Bureaucracy Program.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In line with this,
six representatives from sports entities who participated in the event were allocated one hour each to
conduct a session assessing their digital journey and exploring opportunities for improvement. The event

further aligns with the Ministry’s efforts to provide seamless and effective government services focused on
customer requirements.

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