Page 60 - MOS PR REPORT - MAY 2025

6/2/25, 9:46 AM Ministry Of Sports Organises ‘UX Lab’ Event For Sports Sabbatical Services | Pakistan Point
proposing solutions, further emphasising our belief that remarkable improvements in services
begin with customers.”

Al Hajeri added, “We consider the UX Lab as a meaningful step towards our efforts to
offer government services without any administrative complications, using optimisation tools and
collaborative designs with customers. Through its results, we aim to make significant
enhancements in sports sabbatical services and attain the goals of the
Zero Government Bureaucracy Programme.”
The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In
line with this, six representatives from sports entities who participated in the event were
allocated one hour each to conduct a session assessing their digital journey and exploring
opportunities for improvement.

The event further aligns with the Ministry’s efforts to provide seamless and
effective government services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer
experiences and improve access to its services, guided by a customer-centric vision.
By employing best practices in government service design, the Ministry aims to streamline
processes and boost operational efficiency. This approach ensures smoother and more
adaptable service experiences that align with the expectations of sports entities and support the
country’s digital transformation.

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