Page 55 - MOS PR REPORT - MAY 2025

6/2/25, 9:46 AM Ministry of Sports organises ‘UX Lab’ event for Sports Sabbatical services as part of Zero Government Bureaucracy Program | Web …
simplify procedures. Through this initiative, we look forward to directly involving representatives of sports federations
in the process of assessing the services and proposing solutions, further emphasising our belief that remarkable

improvements in services begin with customers.”

H.E. Al Hajeri added: “We consider the UX Lab as a meaningful step towards our efforts to offer government services
without any administrative complications, using optimisation tools and collaborative designs with customers. Through

its results, we aim to make significant enhancements in sports sabbatical services and attain the goals of the Zero
Government Bureaucracy Program.”

The UX Lab will evaluate the current customers’ experience with sports sabbatical services. In line with this, six

representatives from sports entities who participated in the event were allocated one hour each to conduct a session
assessing their digital journey and exploring opportunities for improvement. The event further aligns with the Ministry’s

efforts to provide seamless and effective government services focused on customer requirements.

The Ministry of Sports continues its efforts to implement quality initiatives that enhance customer experiences and
improve access to its services, guided by a customer-centric vision. By employing best practices in government service
design, the Ministry aims to streamline processes and boost operational efficiency. This approach ensures smoother and

more adaptable service experiences that align with the expectations of sports entities and support the country’s digital
transformation.

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