Page 59 - MOS PR REPORT - MAY 2025

6/2/25, 9:46 AM Ministry Of Sports Organises ‘UX Lab’ Event For Sports Sabbatical Services | Pakistan Point

Ministry Of Sports Organises ‘UX Lab’

Event For Sports Sabbatical Services

3 days ago

DUBAI, (Pakistan Point News - 30th May, 2025) The Ministry of Sports hosted the ‘User
Experience Lab’ (UX Lab) at its headquarters in Dubai to enhance sports sabbatical services.

The event presented an in-depth simulation of the digital customer journey, allowing participants
to evaluate the sports sabbatical services offered by the Ministry.

Attendees included representatives from various sports federations, the Telecommunications
and Digital Government Regulatory Authority (TDRA), and specialists from the Ministry’s digital
transformation and customer happiness departments.

The event highlighted the Ministry’s ongoing efforts to enhance the efficiency
of government services and simplify the processes for obtaining sports sabbatical services as
part of the UAE’s Government Services 2.0 framework and the Zero Government Bureaucracy
programme.

In this context, Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated that
hosting the UX Lab is a testament to the Ministry’s unwavering commitment to providing smart
and integrated sports services that streamline transaction procedures for sports entities.

In addition, he said, “Enhancing customer experiences is one of the factors that drive our efforts
to design services and simplify procedures. Through this initiative, we look forward to directly
involving representatives of sports federations in the process of assessing the services and

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