Page 47 - MOS PR REPORT - MAY 2025
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6/2/25, 9:45 AM Ministry of Sports Hosts UX Lab to Enhance Sports Sabbatical Services under Zero Government Bureaucracy Program
Government
May 30, 2025 202 20
Ministry Of Sports Hosts UX Lab To Enhance
Sports Sabbatical Services Under Zero
Government Bureaucracy Program
The Ministry of Sports organised a “User Experience Lab” (UX Lab) at its Dubai headquarters to
improve sports sabbatical services and streamline administrative processes. The initiative is part of
the UAE's broader Zero Government Bureaucracy Program, which seeks to simplify and digitise
public services in line with the Government Services 2.0 framework.
The UX Lab aimed to simulate the complete digital journey of users engaging with the Ministry’s sports
sabbatical services. The event brought together representatives from various sports federations, the
Telecommunications and Digital Government Regulatory Authority (TDRA), and experts from the
Ministry’s digital transformation and customer happiness departments.
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