Page 50 - Unifonic LEAP 2025 REPORT

AI-driven communication is revolutionizing customer engagement — Unifonic CEO Ahmed
Hamdan

February 19, 2025

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Unifonic is at the forefront of AI-driven communication solutions, playing a pivotal role in Saudi
Arabia's digital transformation journey.

With the Kingdom's Vision 2030 accelerating technological advancements, Unifonic has
established itself as a dominant player in the SaaS industry.

In this interview, Ahmed Hamdan, Co-founder & CEO of Unifonic, discusses the current SaaS
market dynamics, the future of AI-powered engagement, and Unifonic's latest innovations.

Q: Saudi Arabia’s Vision 2030 is significantly driving digital transformation. How would you
describe the current SaaS market dynamics in this region, and what role does Unifonic play in
this ecosystem?

A: The market for Software as a Service (SaaS) in the Middle East and North Africa (MENA) is

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