Page 52 - Unifonic LEAP 2025 REPORT

Chatbot, Agent Console, and Flow Studio, enabling them to connect with customers on their
preferred channels. Unifonic Chatbot offers an always-on conversational experience for first-line
support, combining automation with human interaction by allowing seamless handover to live
agents when necessary.

Flow Studio, a no-code drag-and-drop visual designer, allows businesses to build personalized
customer journeys effortlessly. Our 2FA service, Authenticate, enhances security by safeguarding
customer identity and transactions. Additionally, we offer over 100+ native integrations with
platforms such as HubSpot, NetSuite, Shopify, Microsoft Office, Mailchimp, Slack, and SAP.

At LEAP, Unifonic is showcasing Conversational Marketing capabilities, including targeted
marketing campaigns, abandoned cart recovery, and direct engagement through WhatsApp. Our
Customer Support solutions enhance customer satisfaction, send notifications, and provide multi-
language support. As part of our commitment to customer experience, we also offer a
complimentary Customer Experience (CX) Maturity Assessment, helping businesses refine their
strategies for better performance.

Q: Can you comment on Sestek, Unifonic’s acquired AI arm, and how the acquisition has
impacted Unifonic’s evolution in AI-powered conversational automation solutions?

A: The acquisition of Sestek has been instrumental in advancing Unifonic’s AI-powered
conversational automation solutions. Sestek’s AI-driven technologies, including text-to-speech,
speech recognition, natural language processing, and voice biometrics, have significantly
enhanced our capabilities.

In today’s multibillion-dollar Internet of Things (IoT) industry, AI is widely used for everything from
industrial anomaly detection to speech-based user interfaces. With Sestek, Unifonic has
positioned itself as a pioneering force in AI-powered conversational automation. We are committed
to leading the AI revolution by continuously innovating and evolving our solutions to meet the
dynamic needs of our clients and their customers.

Q: What does the LEAP event represent in terms of showcasing innovation and supporting the
Kingdom's digital transformation goals?

A: LEAP represents a pivotal platform for showcasing Saudi Arabia’s digital transformation and
innovation efforts. As the Kingdom accelerates its Vision 2030 goals, there is a strong push to
diversify the economy by focusing on emerging sectors like fintech, e-commerce, payments, and
digital identity solutions. These sectors are crucial in building a technology-driven economy, with
significant investments driving growth.

Unifonic has played a key role in this journey, delivering AI-driven communication solutions that
empower businesses in fintech and e-commerce. Our services enhance customer engagement,
security, and operational efficiency, aligning with Saudi Arabia’s broader goals of fostering

https://saudigazette.com.sa/article/649505