Page 51 - Unifonic LEAP 2025 REPORT

expanding significantly due to the increased adoption of new-generation digital models. Saudi
Arabia’s Vision 2030 is driving digital transformation across various sectors, with AI playing a central
role in fostering innovation. This focus on smart cities, e-governance, and cloud computing is
accelerating the adoption of SaaS solutions across both public and private sectors, making it an
exciting time for technology and entrepreneurship.

Saudi Arabia is heavily investing in cloud infrastructure and encouraging local companies to adopt
SaaS platforms. The Saudi Cloud First Policy mandates government institutions to prioritize cloud-
based solutions, creating a favorable environment for SaaS providers. Under the leadership of the
Saudi Data and Artificial Intelligence Authority (SDAIA), the Kingdom is positioning itself as a global
hub for AI and data-driven innovation. SDAIA’s initiatives have accelerated the adoption of AI, cloud
computing, and digital transformation in fintech, e-commerce, and smart payments.

Unifonic’s AI-driven communication solutions support these efforts by enhancing engagement,
security, and operational efficiency for businesses, aligning with Saudi Arabia’s Vision 2030 goals.
As a key player in Saudi Arabia’s digital transformation, we directly support Vision 2030 by
enhancing business efficiency, improving customer engagement, and fostering innovation.

With over 5,000 business customers, Unifonic enables over ten billion interactions in more than
190 countries annually. By leveraging our innovative technology and robust cloud infrastructure, we
help businesses streamline operations and drive growth.

Q: In your view, will SaaS solutions become an indispensable tool for industries undergoing
digital transformation?

A: SaaS solutions are already playing a crucial role in digital transformation, and their importance
will only grow. With our commitment to innovation and customer-centricity, we witness firsthand
how SaaS is revolutionizing industries by offering scalability, cost-effectiveness, and agility.

Embracing SaaS is a strategic imperative for businesses navigating the digital landscape. Customer
expectations are constantly evolving, demanding seamless and personalized digital experiences.
By leveraging SaaS solutions, industries can innovate faster, provide real-time engagement, and
build stronger customer relationships, ensuring they remain competitive in a rapidly advancing
digital world.

Q: What upcoming innovations is Unifonic introducing in AI-driven solutions to reshape the
way brands engage with their customers?

A: We are transforming brand-customer interactions through our conversational AI automation
solutions. Our customer engagement platform automates end-to-end, personalized, omnichannel
customer journeys seamlessly.

The platform empowers businesses with innovative solutions such as multichannel campaigns,

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