Page 18 - Jetour PR Report- May 2024
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JETOUR’s ‘Enjoy The Journey, Embrace The World’ Highlights New Possibilities In Market At Beijing Auto Show - Gulf Eye N…
a record high of 4.91 million units in 2023, marking a 57.9 per cent increase from 2022.
This surge reflects the growing global demand for made-in-China vehicles, driven by
their reputation for quality, affordability and technological advancements.
In line with its strategy for global expansions, JETOUR has been following this trend. By
designing vehicles that cater to family and off-road travel, JETOUR has achieved a
remarkable global sales volume of 1.1 million units within 68 months since its first
product launch, garnering a customer base of over 45 million worldwide. This ‘JETOUR
Speed’ has set an industry benchmark, with a year-on-year sales increase of 75 per cent
in 2023, reaching a cumulative annual sales volume of 315,167 units, making it the
fastest-growing SUV brand in China. Since 2019, JETOUR has expanded into over 50
countries and regions, leading in Angola, Uruguay, Ecuador and other markets.
Consumer Trends Fuelling Best-Selling Products
A report by McKinsey & Company forecasts that the global SUV market will experience a
compound annual growth rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled
by factors such as rising disposable incomes, increasing urbanisation and a growing
desire for adventure travel. This trend is particularly strong in emerging markets, where
SUVs and off-road vehicles are seen as status symbol and practical for navigating
challenging terrains.
JETOUR’s family-oriented off-road travel products, especially the X70 and X90 series,
have matured in the international market, attributing to its ability to address these
specific needs and preferences. It also launched JETOUR DASHING across various global
markets, which quickly became a best-selling model in the segment in Egypt and Saudi
Arabia. Furthermore, JETOUR T2, the brand’s first off-road travel product, became an
instant hit in the Chinese market, breaking the 10,000-unit sales milestone in its third
month and setting a record for the fastest sales growth in its category. Following its
international launch in Dubai, UAE, in January 2024, the T2 is set to be introduced to
more markets worldwide.
Embracing Off-Road Adventures and Electrified Mobility
Simultaneously, JETOUR is pushing the envelope with its technological ingenuity,
particularly with the Super Hybrid Off-Road Platform and the Super-Hybrid i-DM system.
These innovations showcase JETOUR’s edge in scalability, new energy adaptation, and
intelligent driving, combined with an integrated electronic and electrical architecture.
JETOUR is using these developments to engineer narratives of exploration and
adventure in addition to producing automobiles. It is pushing people towards a future
where each journey has the same significance as its destination.
In line with strategic planning, JETOUR is also accelerating the development of right-
hand drive models, aiming to enter right-hand markets between 2023 and 2024. As
global demands for carbon peaking and neutrality rise, JETOUR is proactively
positioning its plug-in-hybrid electric vehicle (PHEV) and battery electric vehicle (BEV)
models within its Super Hybrid and E0X high-performance electric platforms, meeting
various market requirements for fuel consumption and emissions.
The T-series, including T1, T2, T5, and the robust T7, encapsulates JETOUR’s future in off-
road capabilities. The T1 positions itself as an A+ level plug-in hybrid SUV that blends
comfort, energy efficiency, and style. Its 1.5TGDI+1DHT PHEV platform is complemented
by a fashionable boxy design language, a spacious interior including a 2-meter bed in
the rear, and a 6.6kW bi-directional power supply. The T2, set for international launch, is
an off-road travel super hybrid SUV equipped with a high-energy battery from CATL,
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