Page 128 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:13 PM Cold call crackdown goes into effect as firms face AED 150k fines - TAG91.1 - PINOY TALAGA!
“It took us around two years to negotiate it with other company authorities within UAE, both federal and local, and
then we came up to the final Cabinet Decision no. 56 of 2024, which will regulate the telecommunication practices,”
she added.

Companies found in breach of any rules may be subject to a fine of up to AED 150,000, suspension of operations,
cancellation of the license, and marketing services being blocked for up to a year.

"The resolutions require companies, in their marketing of products and services through phone calls, to exercise due
care and diligence to avoid disturbing the consumer and to adhere to the highest standards of transparency,

credibility and integrity,” the Government Media Office said.

Customers can issue complaints to federal or local authorities that licensed the telemarketing company. If the
company is related to a bank, the Central Bank is concerned and would be who the complaint is filed to. It it’s related
to investment, then the complaint would be filed to Securities and Commodities Authority (SCA). Breaches related to
workers using personal phone numbers, complaints should be filed to the Telecommunications and Digital

Government Regulatory Authority (TDRA).

“We are taking it very seriously. Companies can start taking approval if they wish to do telecommunication for their
marketing. But the enforcement will be taken seriously if they receive complaints from consumer, and through their
investigation, they find that there are any breaches, they will immediately take the action,” Al Safi said.

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