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9/3/24, 1:13 PM Cold call crackdown goes into effect as firms face AED 150k fines - ARN News Centre- Trending News, Sports News, Business New…

Cold call crackdown goes into effect as firms

face AED 150k fines

News Home More from UAE Friday, 30 August 2024 11:11

By ARN News Staff

FILE PHOTO
Telemarketing regulations related to cold calls have officially come into effect in the UAE.

The new rules look to balance consumer privacy and include the following:

Calls cannot be made outside the hours of 9am and 6pm.
Companies are required to obtain explicit permission from authorities to carry out marketing calls.
Calls cannot be made on the same day a consumer has declines or ended a phone call.
Calls cannot call a consumer once again if they reject the product/service.
Calls cannot be made from a personal phone number, and only from a number registered under the licensed
company.
Marketers cannot contact consumers whose numbers are registered in DNCR.

Speaking to the ARN News Centre, Her Excellency Safeya Al Safi, Acting Assistant Undersecretary for Control and
Commercial Governance Sector at the Ministry of Economy said, “[The decision] came after we received a lot of

complaints from consumers, regarding the annoying telecommunications they are receiving on daily basis.”

“It took us around two years to negotiate it with other company authorities within UAE, both federal and local, and
then we came up to the final Cabinet Decision no. 56 of 2024, which will regulate the telecommunication practices,”

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