Page 120 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:13 PM Ministry of Economy reviews regulatory legislation for tel3m
• Disclosure of the source of telephone numbers and consumer data if requested by the competent authorities.

• Not using unregistered or owned numbers of the licensed company in the country when making marketing
telephone calls.

The cabinet resolution regulates the mechanisms for the operation of companies whose products and services

are marketed by telephone in the country by establishing several regulations that marketers must follow,
namely:

• Do not use any marketing means that constitute unjustified pressure on the consumer to persuade him/her to
buy the product or service offered.

• Refrain from deception and misleading calls when marketing the product or service.

• Making phone calls must be made between 9 am to 6 pm.

• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does not reply
to the call or terminate the call more than once a day, up to a maximum of twice a week.

• Automated communication systems are possibly used to market, publicize and promote products or services

provided by the company, in accordance with the provisions of this resolution.

• Consumers must be asked whether they want to complete the phone call before starting marketing, publicity
and promoting the product or service provided.

The Cabinet Resolution No.56 of 2024, which pertains to the regulation of marketing through telephone calls,
has clearly outlined the responsibilities of the relevant authorities. The Ministry of Economy will oversee the

implementation of this decision and related ones, providing regular updates to the Cabinet.

The Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of managing the
‘Do Not Contact Register’ (DNCR) and will work closely with relevant organizations to establish guidelines

and mechanisms, share data, and enhance public awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the services of

banks, establishments, other financial institutions, insurance companies and related occupations in the country.

On the other hand, the Securities and Commodities Authority specialises in all matters related to marketing

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