Page 117 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:12 PM News | dayofdubai.com
and transparent business environment under the guidance of its leadership. The new regulations aim
to protect consumer rights, foster ethical marketing practices, and ensure that telemarketing activities
are conducted in line with global best practices.

H.E. Safeya Al Safi emphasized that improving the operational environment for companies engaging

in telephone marketing is crucial for safeguarding consumer privacy and reducing the prevalence of
unwanted marketing calls. The Ministry's initiative seeks to enforce strict guidelines on when and how
companies can contact consumers, thus minimizing disturbances to the public.

The new regulations represent a significant advancement in the Ministry's efforts to monitor and

regulate telemarketing activities. They are designed to deter violations and enhance the sharing of
information and statistics on unsolicited marketing calls in partnership with relevant government
entities and local authorities.

Cabinet Resolution No. 56 of 2024 outlines the roles and responsibilities of various authorities in
implementing and monitoring these regulations. The Ministry of Economy will oversee the overall

implementation, while the TDRA will manage the 'Do Not Contact Register' (DNCR) and collaborate
with organizations to establish guidelines, share data, and increase public awareness.

The Central Bank of the UAE will handle telephone marketing related to financial services, including
banks, financial institutions, and insurance companies. The Securities and Commodities Authority will

regulate marketing calls related to securities and commodities trading. Licensing authorities in
mainland and free zones will be responsible for overseeing telemarketing activities within their
respective jurisdictions, except for those under the purview of the Central Bank and the Securities and
Commodities Authority.

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