Page 121 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:13 PM Ministry of Economy reviews regulatory legislation for tel3m
calls regarding securities and commodities trading services in the country. Licensing authorities in the
mainland and free zones are also responsible in their respective emirates, in all matters relating to the

telephone marketing of products or services in the country except those falling under the jurisdiction of the
Central Bank and the Securities and Commodities Authority.

Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and Governance Sector

at the Ministry of Economy, confirmed that the UAE, following its wise leadership’s directives, remains
committed to establishing a business environment that boasts economic and social stability. These include

fostering sound business practices, safeguarding consumer rights, and promoting a marketing culture in line
with best practices within the corporate sector.

Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed companies in the
country including those in free zones, which market products and services through marketing phone calls or

one of their employees. The provisions will also apply to individuals, where natural persons are prohibited
from telemarketing of products or services provided in their name or on behalf of their clients, via a fixed or
mobile telephone number licensed by the licensed telecommunications companies in the country.

Dr. Maryam Butti Al Suwaidi, CEO of SCA, highlighted that SCA will supervise promotional phone calls

made by authorised companies during direct marketing of their services or products. Additionally, it will
monitor the activities of companies that provide marketing services on behalf of these authorised companies,

ensuring their compliance with the regulations outlined in the Cabinet Resolution through various oversight
methods. SCA will also establish a platform for the general public, including investors and community

members, to file complaints if they receive unsolicited marketing calls that violate the regulations set by the
Cabinet Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its
approval before marketing their own services or the services offered by their clients via telephone. This

measure aims to identify a list of approved companies authorised to engage in telemarketing and aid SCA in
monitoring their adherence to regulations and standards.

Eng. Mohammed Al Ramsi, Deputy Director-General of the Telecommunications Sector at TDRA, said,

“Cabinet Resolutions have been issued to establish clear boundaries and regulations for companies engaged in
telemarketing.

“At TDRA, we have launched the ‘Do Not Call Register’ initiative introduced as ‘DNCR’, which empowers
recipients with the right to opt out of receiving marketing calls from specific sectors or all sectors.

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