Page 119 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:13 PM Ministry of Economy reviews regulatory legislation for tel3m
The decision of administrative violations and penalties identifies 18 types of administrative violations and
penalties that range in value from AED10,000 to 150,000 depending on the type and nature of the violation.

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of 2024

for licensed companies in the country when making marketing telephone calls, the most notable of which are:

• Obtaining prior approval for the conduct of marketing activity from the competent authority.

• Providing comprehensive training to the company’s marketers on professional ethics of conduct when

making marketing calls with the consumer, which includes the basic principles of using a “do not contact
register” (DNCR).

• Using local telephone numbers issued by licensed telecommunications companies in the country. These

numbers must be registered under the licensed company in the country.

• Finding a channel of communication for consumers interested in receiving marketing information, and

marketing contact should only be made with these consumers.

• Not contacting consumers whose numbers are registered in DNCR.

• Maintaining the record of all marketing telephone calls made, in accordance with the form prepared by the

competent authority, to ensure that the minimum data and information on marketing activities carried out
through telephone marketing are provided and are not destroyed until after the expiration of the period

specified by the competent authority.

• Recording of marketing phone calls, with the need to notify the consumer of such registration at the start of
the call.

• Companies’ adherence to the Code of Professional Conduct, in accordance with the model prepared by the
competent authority in the event that they consider the issuance of this Code, in order to ensure minimum

ethical practices in carrying out telemarketing activities.

• Adhering to the deadlines for making telephone calls – from 9 am to 6 pm.

• The Company’s commitment to define its identity its identity and the purpose of communication at the
beginning of the marketing phone call.

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