Page 133 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:14 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
the Central Bank and the Securities and Commodities Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution
No. 56 of 2024 for licensed companies in the country when making marketing telephone calls,

the most notable of which are:
• Obtaining prior approval for the conduct of marketing activity from the competent authority.

• Providing comprehensive training to the company's marketers on professional ethics of
conduct when making marketing calls with the consumer, which includes the basic principles
of using a "do not contact register" (DNCR).

• Using local telephone numbers issued by licensed telecommunications companies in the
country. These numbers must be registered under the licensed company in the country.

• Finding a channel of communication for consumers interested in receiving marketing
information, and marketing contact should only be made with these consumers.

• Not contacting consumers whose numbers are registered in DNCR.
• Maintaining the record of all marketing telephone calls made, in accordance with the form

prepared by the competent authority, to ensure that the minimum data and information on
marketing activities carried out through telephone marketing are provided and are not

destroyed until after the expiration of the period specified by the competent authority.
• Recording of marketing phone calls, with the need to notify the consumer of such

registration at the start of the call.
• Companies' adherence to the Code of Professional Conduct, in accordance with the model
prepared by the competent authority in the event that they consider the issuance of this Code,

in order to ensure minimum ethical practices in carrying out telemarketing activities.
• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.

• The Company’s commitment to define its identity its identity and the purpose of
communication at the beginning of the marketing phone call.

• Disclosure of the source of telephone numbers and consumer data if requested by the
competent authorities.

• Not using unregistered or owned numbers of the licensed company in the country when
making marketing telephone calls.

Regulation of telemarketing companies

The cabinet resolution regulates the mechanisms for the operation of companies whose
products and services are marketed by telephone in the country by establishing several

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