Page 135 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:14 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…

She added that SCA has issued a circular to all businesses, highlighting the importance of

obtaining its approval before marketing their own services or the services offered by their
clients via telephone. This measure aims to identify a list of approved companies authorized

to engage in telemarketing and aid SCA in monitoring their adherence to regulations and
standards.

She clarified that acquiring approval will be a simple and convenient online process.

Companies will be able to secure the required approvals within a short time frame. This
encourages them to obtain required approvals and fulfil legal obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications
Sector at TDRA, said: “Cabinet Resolutions have been issued to establish clear boundaries

and regulations for companies engaged in telemarketing.

“At TDRA, we have launched the "Do Not Call Register" initiative introduced as ‘DNCR’, which
empowers recipients with the right to opt out of receiving marketing calls from specific sectors

or all sectors.

Violations and administrative penalties to be imposed on violators

The decision of administrative violations and penalties identifies 18 types of administrative
violations and penalties that range in value from 10 to 150 thousand dirhams depending on

the type and nature of the violation.

According to the resolution, TDRA may impose administrative violations and penalties and
financial fines on natural persons (individuals). The resolution stipulates that any natural

person who makes marketing phone calls for products or services in his name or the name of
his client through a number of a fixed or mobile phone that is licensed in the name of such,

will be subject to a fine of AED 5,000 and in addition to suspending all numbers of fixed or
mobile phones that are registered under the natural person’s name until the payment of the
outstanding fine amount. The penalty shall be increased to AED 20,000, in addition to cutting

all numbers of fixed or mobile phones that are registered under the natural person’s name for

three months in case such person commits the same violation within 30 days from the date of
signing of the first administrative penalty. It will become AED 50,000 and any service from the

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