Page 134 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:14 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
regulations that marketers must follow, namely:
• Do not use any marketing means that constitute unjustified pressure on the consumer to

persuade him/her to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.

• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if

he does not reply to the call or terminate the call more than once a day, up to a maximum of
twice a week.

• Automated communication systems are possibly used to market, publicize and promote
products or services provided by the company, in accordance with the provisions of this
resolution.

• Consumers must be asked whether they want to complete the phone call before starting
marketing, publicity and promoting the product or service provided.

Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will

apply to all licensed companies in the country including those in free zones, which market
products and services through marketing phone calls or one of their employees. The

provisions will also apply to individuals, where natural persons are prohibited from
telemarketing of products or services provided in their name or on behalf of their clients, via a

fixed or mobile telephone number licensed by the licensed telecommunications companies in
the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA),
highlighted that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country

reflects the UAE government's dedication to enacting legislation that protects the privacy of
community members and prevents business practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by

authorized companies during direct marketing of their services or products. Additionally, it will
monitor the activities of companies that provide marketing services on behalf of these
authorized companies, ensuring their compliance with the regulations outlined in the Cabinet

Resolution through various oversight methods. SCA will also establish a platform for the

general public, including investors and community members, to file complaints if they receive
unsolicited marketing calls that violate the regulations set by the Cabinet Resolution or any
other regulations issued by SCA.

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