Page 132 - MOE ENGLISH PR REPORT - AUGUST 2024

9/3/24, 1:14 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
penalties for actions that breach the provisions laid out in Decision No. 56.

H.E. Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and
Governance Sector at the Ministry of Economy, confirmed that the UAE, following its wise

leadership’s directives, remains committed to establishing a business environment that boasts
economic and social stability. These include fostering sound business practices, safeguarding

consumer rights, and promoting a marketing culture in line with best practices within the
corporate sector.

H.E. Safeya Al Safi said: “Improving the working environment for companies that market their
products and services over the phone is integral to supporting the UAE's commitment to

safeguarding consumer rights and protecting their privacy. The Ministry of Economy prioritizes
this initiative to prevent bothersome marketing calls made to the public, ensure that

companies follow the appropriate guidelines and timings for promoting their products or
services, and to minimize the number of unwanted marketing calls.”

In her speech, she said: “The two decisions represent a significant step in bolstering the

Ministry's efforts to oversee and regulate telephone marketing. The decisions aim to deter
companies and individuals who contravene the rules and regulations set forth by them and

facilitate the sharing of information and statistics concerning unwanted marketing calls, in
collaboration with the relevant government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through
telephone calls, has clearly outlined the responsibilities of the relevant authorities. The

Ministry of Economy will oversee the implementation of this decision and related ones,
providing regular updates to the Cabinet. The Telecommunications and Digital Government

Regulatory Authority (TDRA) is in charge of managing the ‘Do Not Contact Register’ (DNCR)
and will work closely with relevant organizations to establish guidelines and mechanisms,

share data, and enhance public awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for
the services of banks, establishments, other financial institutions, insurance companies and
related occupations in the country. On the other hand, the Securities and Commodities

Authority specializes in all matters related to marketing calls regarding securities and

commodities trading services in the country. Licensing authorities in the mainland and free
zones are also responsible in their respective emirates, in all matters relating to the telephone
marketing of products or services in the country except those falling under the jurisdiction of

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