Page 145 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:04 PM MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the UAE
stability. These include fostering sound business practices, safeguarding consumer rights, and
promoting a marketing culture in line with best practices within the corporate sector.

H.E. Safeya Al Safi said: “Improving the working environment for companies that market their products
and services over the phone is integral to supporting the UAE's commitment to safeguarding consumer

rights and protecting their privacy. The Ministry of Economy prioritizes this initiative to prevent
bothersome marketing calls made to the public, ensure that companies follow the appropriate guidelines
and timings for promoting their products or services, and to minimize the number of unwanted marketing
calls.”

In her speech, she said: “The two decisions represent a significant step in bolstering the Ministry's efforts
to oversee and regulate telephone marketing. The decisions aim to deter companies and individuals
who contravene the rules and regulations set forth by them and facilitate the sharing of information and

statistics concerning unwanted marketing calls, in collaboration with the relevant government entities
and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through telephone
calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry of Economy will

oversee the implementation of this decision and related ones, providing regular updates to the Cabinet.
The Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of managing
the ‘Do Not Contact Register’ (DNCR) and will work closely with relevant organizations to establish
guidelines and mechanisms, share data, and enhance public awareness, as well as to supervise and
regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the
services of banks, establishments, other financial institutions, insurance companies and related
occupations in the country. On the other hand, the Securities and Commodities Authority specializes in
all matters related to marketing calls regarding securities and commodities trading services in the

country. Licensing authorities in the mainland and free zones are also responsible in their respective
emirates, in all matters relating to the telephone marketing of products or services in the country except
those falling under the jurisdiction of the Central Bank and the Securities and Commodities Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of

2024 for licensed companies in the country when making marketing telephone calls, the most notable of
which are:

Obtaining prior approval for the conduct of marketing activity from the competent authority.
Providing comprehensive training to the company's marketers on professional ethics of conduct

when making marketing calls with the consumer, which includes the basic principles of using a "do
https://www.zawya.com/en/press-release/government-news/moe-and-tdra-review-regulatory-legislations-in-organizing-operational-mechanisms-for-tele… 2/5