Page 147 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:04 PM MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the UAE
Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all
licensed companies in the country including those in free zones, which market products and services
through marketing phone calls or one of their employees. The provisions will also apply to individuals,
where natural persons are prohibited from telemarketing of products or services provided in their name

or on behalf of their clients, via a fixed or mobile telephone number licensed by the licensed
telecommunications companies in the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted
that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE

government's dedication to enacting legislation that protects the privacy of community members and
prevents business practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by authorized
companies during direct marketing of their services or products. Additionally, it will monitor the activities
of companies that provide marketing services on behalf of these authorized companies, ensuring their

compliance with the regulations outlined in the Cabinet Resolution through various oversight methods.
SCA will also establish a platform for the general public, including investors and community members, to
file complaints if they receive unsolicited marketing calls that violate the regulations set by the Cabinet

Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its
approval before marketing their own services or the services offered by their clients via telephone. This
measure aims to identify a list of approved companies authorized to engage in telemarketing and aid
SCA in monitoring their adherence to regulations and standards.

She clarified that acquiring approval will be a simple and convenient online process. Companies will be

able to secure the required approvals within a short time frame. This encourages them to obtain required
approvals and fulfil legal obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications Sector at
TDRA, said: “Cabinet Resolutions have been issued to establish clear boundaries and regulations for

companies engaged in telemarketing.

“At TDRA, we have launched the "Do Not Call Register" initiative introduced as ‘DNCR’, which
empowers recipients with the right to opt out of receiving marketing calls from specific sectors or all
sectors.

Violations and administrative penalties to be imposed on violators

The decision of administrative violations and penalties identifies 18 types of administrative violations

and penalties that range in value from 10 to 150 thousand dirhams depending on the type and nature of
the violation.

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