Page 152 - MOE ENGLISH PR REPORT - AUGUST 2024

twice a week.

• Automated communication systems are possibly used to market, publicize and promote
products or services provided by the company, in accordance with the provisions of this
resolution.

• Consumers must be asked whether they want to complete the phone call before starting
marketing, publicity and promoting the product or service provided.

Cabinet Resolutions Implementation

Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed
companies in the country including those in free zones, which market products and services
through marketing phone calls or one of their employees. The provisions will also apply to
individuals, where natural persons are prohibited from telemarketing of products or services
provided in their name or on behalf of their clients, via a fixed or mobile telephone number
licensed by the licensed telecommunications companies in the country.

Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA)
highlighted that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country
reflects the UAE government's dedication to enacting legislation that protects the privacy of
community members and prevents business practices that may harm their interests.

Al Suwaidi also explained that SCA will supervise promotional phone calls made by authorised
companies during direct marketing of their services or products. Additionally, it will monitor the
activities of companies that provide marketing services on behalf of these authorised
companies, ensuring their compliance with the regulations outlined in the Cabinet Resolution
through various oversight methods. SCA will also establish a platform for the public, including
investors and community members, to file complaints if they receive unsolicited marketing calls
that violate the regulations set by the Cabinet Resolution or any other regulations issued by
SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of
obtaining its approval before marketing their own services or the services offered by their clients
via telephone. This measure aims to identify a list of approved companies authorised to engage
in telemarketing and aid SCA in monitoring their adherence to regulations and standards.

She clarified that acquiring approval will be a simple and convenient online process. Companies
will be able to secure the required approvals within a short time frame. This encourages them to
obtain required approvals and fulfil legal obligations in this regard.

Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications Sector
at TDRA, said: “Cabinet Resolutions have been issued to establish clear boundaries and
regulations for companies engaged in telemarketing.

“At TDRA, we have launched the "Do Not Call Register" initiative introduced as ‘DNCR’, which
empowers recipients with the right to opt out of receiving marketing calls from specific sectors or

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