Page 155 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:05 PM UAE telemarketing rules: Key guidelines companies must follow
The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through
telephone calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry of
Economy will oversee the implementation of this decision and related ones, providing regular
updates to the cabinet.
Meanwhile, the Telecommunications and Digital Government Regulatory Authority (TDRA) is in
charge of managing the ‘Do Not Contact Registry’ (DNCR). The authority will work closely with
relevant organizations to establish guidelines and mechanisms, share data, and enhance public
awareness, as well as supervise and regulate individuals.
The Central Bank of the UAE will take charge of telemarketing for services of banks,
establishments, other financial institutions, insurance companies, and other similar institutions.
On the other hand, the Securities and Commodities Authority specializes in all matters related to
telemarketing calls regarding securities and commodities trading services in the UAE.
Licensing authorities in the mainland and free zones are also responsible in their respective
emirates, in all matters relating to the telephone marketing of products or services in the country,
except those falling under the jurisdiction of the Central Bank and the Securities and Commodities
Authority.

Regulation for UAE telemarketing companies
The cabinet resolution regulates the mechanisms for the operation of companies that use
telemarketing in the UAE by establishing several regulations that marketers must follow, namely:
Do not use any marketing means that constitute unjustified pressure on the consumer to
persuade them to buy the product or service offered.
Refrain from deception and misleading calls when marketing the product or service.

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