Page 154 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:05 PM UAE telemarketing rules: Key guidelines companies must follow
UAE telemarketing rules: Key guidelines companies must follow
Violations and penalties range in value from AED10,000 to AED150,000 depending on
the type and nature of the violation

The two cabinet decisions are a significant step in bolstering the ministry's efforts to oversee and regulate telemarketing across
the UAE
The UAE’s Ministry of Economy (MoE) held a media briefing to explain the country’s efforts in
regulating the telemarketing of products and services. The session presented an overview of Cabinet
Resolution No. 56 of 2024, which focuses on the regulation of telephone marketing, and Cabinet
Resolution No. 57 of 2024, which outlines the violations and administrative penalties for actions
that breach the provisions laid out.
The UAE reaffirmed its commitment to establishing a business environment that boasts economic
and social stability. This includes fostering sound business practices, safeguarding consumer rights,
and promoting a marketing culture that follows best practices within the corporate sector.
“Improving the working environment for companies that market their products and services over the
phone is integral to supporting the UAE’s commitment to safeguarding consumer rights and
protecting their privacy,” stated Safeya Hashem Al Safi, acting assistant undersecretary for the
commercial control and governance sector at the Ministry of Economy.
The two cabinet decisions are a significant step in boosting the ministry’s efforts to oversee and
regulate telemarketing across the UAE. The decisions aim to deter companies and individuals who
contravene the rules and regulations, and facilitate the sharing of information and statistics
concerning unwanted marketing calls.

Cabinet Resolution No. 56 of 2024

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