Page 156 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:05 PM UAE telemarketing rules: Key guidelines companies must follow
Make phone calls only between 9 am to 6 pm.
Do not re-contact the consumer if they refuse the product or service in the first call, or if they
do not reply to the call or terminate the call more than once a day, up to a maximum of twice a
week.
Automated communication systems are possibly used to market, publicize, and promote
products or services provided by the company, in accordance with the provisions of this
resolution.
Companies must ask consumers whether they want to complete the phone call before starting
marketing, publicity, and promoting the product or service.
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Violations and penalties
The decision on administrative violations and penalties identifies 18 types of administrative
violations and penalties that range in value from AED10,000 to AED150,000 depending on the type
and nature of the violation.
According to the resolution, TDRA may impose administrative violations, penalties and financial
fines on individuals. The resolution stipulates that any individual in the UAE who makes
telemarketing calls for products or services in his name or the name of his client through a fixed or
mobile phone that is licensed in the name of such will be subject to a fine of AED5,000. In addition,
they will face suspending all numbers that are under the natural person’s name until the payment of
the outstanding fine amount.
The penalty can reach up to AED20,000, in addition to disconnecting all numbers for three months
in case such a person commits the same violation within 30 days from the date of signing of the first
administrative penalty.
The penalty will rise to AED50,000 and any service from the telecommunications companies that
are licensed in the state will be denied for 12 months in case this person commits the same violation
within the next 30 days.
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