Page 160 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:05 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed
companies in the country including those in free zones, which market products and services through marketing
phone calls or one of their employees. The provisions will also apply to individuals, where natural persons are

prohibited from telemarketing of products or services provided in their name or on behalf of their clients, via a fixed
or mobile telephone number licensed by the licensed telecommunications companies in the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted that Cabinet

Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE government's dedication to
enacting legislation that protects the privacy of community members and prevents business practices that may harm
their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by authorized companies
during direct marketing of their services or products. Additionally, it will monitor the activities of companies that
provide marketing services on behalf of these authorized companies, ensuring their compliance with the regulations

outlined in the Cabinet Resolution through various oversight methods. SCA will also establish a platform for the
general public, including investors and community members, to file complaints if they receive unsolicited marketing
calls that violate the regulations set by the Cabinet Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its approval
before marketing their own services or the services offered by their clients via telephone. This measure aims to
identify a list of approved companies authorized to engage in telemarketing and aid SCA in monitoring their
adherence to regulations and standards.

She clarified that acquiring approval will be a simple and convenient online process. Companies will be able to
secure the required approvals within a short time frame. This encourages them to obtain required approvals and
fulfil legal obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications Sector at TDRA, said:
“Cabinet Resolutions have been issued to establish clear boundaries and regulations for companies engaged in
telemarketing.

“At TDRA, we have launched the 'Do Not Call Register' initiative introduced as ‘DNCR', which empowers recipients
with the right to opt out of receiving marketing calls from specific sectors or all sectors.

Violations and administrative penalties to be imposed on violators

The decision of administrative violations and penalties identifies 18 types of administrative violations and penalties
that range in value from 10 to 150 thousand dirhams depending on the type and nature of the violation.

According to the resolution, TDRA may impose administrative violations and penalties and financial fines on natural

persons (individuals). The resolution stipulates that any natural person who makes marketing phone calls for
products or services in his name or the name of his client through a number of a fixed or mobile phone that is
licensed in the name of such, will be subject to a fine of AED 5,000 and in addition to suspending all numbers of
fixed or mobile phones that are registered under the natural person's name until the payment of the outstanding fine

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